Woody started his restaurant career as a fry cook at TGI Friday’s in the early 80s. He was going to school and trying to just pay his bills. His career focus was to be a radio disc-jockey. 
 
During that time he learned from some of the best in the industry. Many of the great original TGI Friday’s chefs and highly successful entrepreneurs that coached him. He realized the restaurant business had the people, pace and intensity that excited and motivated him to want more. He went on to become a director at Friday’s and V.P. Of a few well known brands in his career. 
 
In the early part of Woody’s career, after being promoted to kitchen manager, he desperately needed something to help his position. Woody developed a behavioral program to change the behaviors of how people handle product and produce food at a much lower cost. This program was named by his students the "Psycho Woody food cost program” His program worked every time and eventually saved large and small companies hundreds of thousands and millions of dollars. He also wrote and produced a really very doable “Day in the life”restaurant manager's time management program called; “In The Zone” He also created and developed the “Focus Day” sales program that took struggling locations from large deficits to positive sales growth involving all the team members. This program once again was all about the behaviors-culture and buy in of the people that make the most impact.  
 
Woody eventually left the corporate world and has taken all of his knowledge and learning's over his career to run his own company. “Rock Your Assets” He now spends his time speaking and consulting small and large groups on how to Rock their Food Cost, improve Time management and grow sales.